Nubly™ exists because, every weekday, millions of cars head the same direction at the same time — and nearly all of them carry exactly one person.
It's not because people don't want to share rides. Surveys consistently show that most commuters would carpool if it were easy. The problem has always been matching — finding someone from the same neighborhood, heading to the same office, on the same schedule, is statistically almost impossible.
Matching the whole trip — same start, same end, same time — is a coincidence that almost never happens. The result is a Bay Area where highways crawl at 10 miles per hour at rush hour, each solo driver pays the full cost of every mile, and transit covers only part of the route — rarely the part that reaches the office.
Your driver isn't your neighbor.
Just passing through.
The driver's route doesn't have to match yours — only overlap it. They continue to their own destination after you get out. You never needed to share a start, an end, or a schedule — only a stretch of road. Shared stretches, not shared trips.
This is what makes Nubly different from every ridesharing platform that came before. The city becomes the network.
Nubly™ was conceived and architected by Eswar Subramanian — its Founder and Chief Community Officer — based in California. Twenty years of Bay Area and Phoenix commuting gave him a lot of time to think about why the problem hadn't been solved.
Before Nubly, he spent two decades as an enterprise architect — at Accenture and across companies he helped lead and found — designing large-scale systems used by millions. Nubly is the commute problem he kept coming back to.
Eswar always looks forward to reading your feedback, answers many of your emails, and follows up on the bug you report. Most of what we've learned so far has come from paying close attention to what our community actually says, not from what a roadmap predicts.
Outside of this, Eswar is a biker who prefers pedaling to parking.
Nothing is taken out of the contribution — that is the part we will not change. Fees are added on top of the contribution, never taken from it; Founding Members have them waived in full. In the future, the people who benefit when commutes get shorter and parking lots get smaller — employers, transit agencies, and cities — may choose to cover some of those Fees. Our incentives line up with yours.
That's what we mean by real ridesharing, finally.
Get early access. We'll invite you in as soon as enough commuters along your route have signed up too.